City of Playford defence strategy case study

Introduction

Aimpoint was engaged by the City of Playford to create a comprehensive Defence Strategy aimed at positioning the region as a key player in Australia’s defence sector. Located near the significant defence precincts of RAAF Edinburgh and Edinburgh Parks, the City of Playford sought to identify and leverage defence opportunities to attract, retain, and support defence work in the area. Aimpoint’s strategy delivered targeted insights and actionable recommendations to foster growth, drive collaboration, and uplift defence industry knowledge across the council and the local community.

Project objectives and outcomes

The Defence Strategy focused on several core objectives to ensure the City of Playford could effectively capitalise on defence-related opportunities:

  • Identifying defence opportunities: Aimpoint provided a detailed analysis of current and emerging defence projects, policies, and industry trends. This included breaking down federal policies such as the Defence Whitepaper and outlining future projects and potential contractors relevant to the region.
  • Supporting local business growth: Aimpoint’s report outlined strategies for attracting defence contracts to the region and provided recommendations for supporting local businesses engaged in the defence industry.
  • Building industry relationships: The strategy encouraged collaboration with State and Federal agencies to foster defence opportunities for the City of Playford, recognising the need for cross-level government support.
  • Developing workforce and skills insights: Aimpoint assessed future workforce demands and skills requirements, helping the council understand the specific areas for upskilling within the local workforce.
Key deliverables
To equip the City of Playford with sustainable, actionable insights, Aimpoint delivered:
  • Defence opportunity database: A comprehensive database to track and manage defence opportunities, ensuring that regional defence work is aligned with local capabilities and business strengths.
  • Defence industry knowledge uplift for council staff: Through strategic knowledge-sharing initiatives, Aimpoint helped enhance the defence sector understanding of council staff, enabling them to better support local businesses in navigating the defence industry.
  • Strategic recommendations: Aimpoint’s report provided guidance on expanding the region’s defence industry engagement, including recommendations for strengthening community ties, workforce development, and local business growth.
Founding the Edinburgh Industry Alliance
A significant outcome of Aimpoint’s Defence Strategy was the establishment of the Edinburgh Industry Alliance. This premier alliance has become one of Australia’s leading industry collaborations, bringing together local businesses to pursue defence work collectively and fostering partnerships across business development, workforce training, and community uplift initiatives. The Edinburgh Industry Alliance has since enabled regional companies not only to secure defence contracts but also to collaborate on broader community development programs, thereby solidifying the region’s standing in the national defence landscape.
City of Playford annual defence industry day
An integral initiative of Aimpoint’s Defence Strategy for the City of Playford is the Annual Defence Industry Day, an event now recognised as a cornerstone in the region’s defence industry engagement. Each year, this full-day program hosts over 250 attendees, providing local businesses with direct access to major Defence and industry primes from both national and international landscapes
Through this event, Aimpoint, in partnership with the City of Playford, has created a unique platform where businesses can connect with key players in the defence sector, learn about upcoming projects, and explore pathways to enter the supply chains of major industry primes. This annual event has become a pivotal opportunity for local companies, fostering knowledge-sharing and collaboration across the defence ecosystem.
Beyond the initial strategy, Aimpoint has continued to coordinate and develop the Defence Industry Day, inviting prominent speakers and Defence leaders to engage with the local community, sharing insights and opportunities that empower regional businesses to thrive in the defence sector.
Highlights the Annual Defence Industry Day’s role in connecting local businesses to global defence opportunities and reinforces Aimpoint’s ongoing support for the City of Playford’s strategic initiatives.
Outcome and impact
Aimpoint’s Defence Strategy has positioned the City of Playford as a proactive player in the defence sector, enabling it to attract new opportunities and better support local businesses engaged in defence work. By establishing a collaborative, informed approach to defence industry engagement, the City of Playford now holds a strategic advantage, supported by the Edinburgh Industry Alliance’s collaborative framework and Aimpoint’s ongoing strategic insights.